My last two tips have been about phone system management and documenting that system. But why is it so important to systemize your phone call handling?
Let’s look at an example …
Imagine there are two people calling you at the same time. One is an existing client and one is a prospect for new business.
They’re both on hold waiting for you to pick up. Which call do you take and which one do you leave for a call back?
Now, I’m not saying there’s a “right” answer to that question. It’s a personal choice based on your personal business philosophy. But consider this …
Does everyone on your team make the same decision you do? After all, it’s your business. It should run the way you want it to run.
My point is … this over-simplified example shouldn’t be a matter of personal preference. It shouldn’t be up to each individual in your office to decide which call is top priority.
It’s a business decision. YOU decide what your business priorities are. YOU design the systems that address your priorities.
And then everybody does it the “right” way … your way.
Of course, reality is a bit more complex than my simple example. But the principle still applies.
When business goals and priorities are clear, systemize and document to ensure your team is making the “right” decisions. Suddenly, you’ll start achieving more goals faster!
