Let’s get 2010 off to a great start! If you don’t get THIS, any attempt to install procedures and systems will be costly and futile.
It sounds like this …
“Joe, I’m desperate for organization, systems, and procedures. I’m personally enslaved. Everybody’s doing things their own way, the highest paid people are doing minimum wage tasks, and we have no control over the chaos. We can’t grow this way, and I just can’t go on this way personally.” And then the kicker …
“So, how long do you think this ‘systemization thing’ will take?”
I don’t know. How long do you think this marketing thing will take? How long do you think this customer service thing will take?
See what I’m getting at?
Creating a systems-run business is NOT a project. Your personal freedom is not a project!
Permanently attaining the freedom and income you desire requires a lifestyle change for your business…
… a fresh, new perspective on how to run your business … not be your business.
And, like marketing and customer service, systemization never ends.
Now don’t let that scare you!
You don’t stop marketing or improving customer service because it requires work and learning new things, do you? That IS part of your successful agency.
So, don’t fool yourself into thinking systemization ever ends, either.
Don’t be so naïve to think that a handful of written procedures can permanently transform chaos to order. (Just ask those who’ve gone that route ONLY.)
Successful systemization starts with the right mindset, …
… it gets implemented as a cultural shift in how your agency operates AND …
… INCLUDES procedures, checklists and other documented tools.
And it liberates YOU when it’s no longer thought of as a project, but as a way of life (business or otherwise).
Make this mindset shift now and you’re miles ahead of where you were only moments ago.
Make a commitment to yourself and your agency to always apply Systems Improvement Thinking and Action to your operations.
I assure you this is where successful systemization begins.
To your success in 2010 and beyond,
Joe
